Case Study:
Fashionista App
Project Overview:
Fashionista Application aims to be a leading platform that highlights the beauty and value of local and national products, with a focus on supporting designers, small factories, and local talents. It Strives to raise awareness of the quality and creativity of local industries.
01 Problem Statement
The app interfaces suffer from several issues that impact the user experience, including a complicated payment process and delayed verification, poor recommendation accuracy based on user preferences, and notifications that do not align with user desires, causing annoyance.
Additionally, the interface lacks a direct shipment tracking experience, self-service support like a FAQ section, and effective review features. Furthrmore, there is a shortage of high-quality local products, leading customer to resort to imported products.
02 Problem Solution
Fashionista app provides an effective solution to these issues by simplifying and improving the payment process to make it faster and smoother, while enhancing recommendation accuracy and personalizing notifications according to user preferences. The app also offers direct shipment tracking and comprehensive self-service support through a FAQ section.
Additionally, it enhances review features, such as images, to help customers make better purchasing decisions. To meet the needs of the local market, Fashionista works on providing high- quality local products.
Stakeholders Interview
- What is the main goal of the app?
- Who is the target audience?
- What are the key features you want to include in the app?
- What are the main categories of products you want to showcase?
- Do you want to provide fashion editorial content?
- Do you have specific brands or designers you want to collaborate with?
- What payment methods do you want to offer?
- What shipping and return policies do you want to implement?
- Do you want to add a clothing recommendation feature?
- What visual elements do you want to highlight?
- Do you have a loyalty or rewards program for users?
- What types of notifications do you want to send to users?
- Do you I want to include a feature for personalizing user profiles?
User Interview
- Tell me about your day.?
- Do you like online shopping a lot?
- When was the last time you made a purchase?
- How often do you buy clothes?
- Have you had any
issues with the clothes? Were they resolved? - Do you have specific brands or designers you want to collaborate with?
- Do you like buying from brands? If so, which brands, and what do you think of the product quality?
- If local brands were available, would you prefer to buy from them?
- Do you share your purchases on social media?
- Are there any features you wish existed in fashion apps?
- What payment methods do you prefer?
- Does delivery time affect your decision to use the app again? How?
- Do you have any additional suggestions you’d like to add?
